Apple Retirement of IAP Promo Codes: Transitioning to Offer Codes by March 26

If you've been using App Store Connect to generate 100 promo codes per app version for your In-App Purchases (IAPs), a major change is coming. Starting March 26, 2026, Apple is officially retiring the legacy Promo Code system for IAPs in favor of the more robust Offer Codes.

At Promo Code Queue (and our new home at Offer Code Queue), we've updated our platform to ensure your transition is seamless.

What is Changing?

• The Deadline: After March 26, 2026, you will no longer be able to create new promo codes for In-App Purchases.
• Existing Codes: Any codes generated before the deadline will remain valid until their individual expiration dates.
• App-Level Codes: You can still generate traditional promo codes to give away the app itself (for paid apps).

Why Offer Codes are Better

Apple is making this switch because Offer Codes provide significantly more flexibility for indie developers:

1. Higher Volume: You can generate up to 1 million codes per quarter, compared to the very limited pool for legacy promo codes.
2. Custom Codes: You can create "Custom Codes" (e.g., "SUMMER2026") that multiple users can claim, which maps perfectly to our new Multi-Use features.
3. One-Click Redemption: Offer Codes can be distributed as URLs that automatically open the App Store and apply the discount.
4. Targeting: You can set specific eligibility criteria for new, existing, or lapsed subscribers.

How to Transition Your Workflow

1. Update Your Dashboard: In App Store Connect, navigate to "Services" > "Offer Codes" to set up your new campaigns.
2. Use Redemption URLs: Instead of just Alphanumeric strings, start using the redemption URLs provided by Apple.
3. Automate with Promo Code Queue: Our platform now detects Offer Code URLs. When a user claims a code, we'll provide a direct "Redeem" button that opens the App Store instantly.

Don't Wait Until March 26

The transition is already live in App Store Connect. We recommend setting up your first Offer Code campaign today to get familiar with the new workflow.

Our team has updated Promo Code Queue to be fully compatible with both legacy promo codes and the new Apple Offer Codes. Whether you're giving away Steam keys, Google Play coupons, or the latest Apple IAP offers, we've got you covered.